Fighting against sameness within the performance space and championing high- quality performance training footwear that fuels individuality, YORK Athletics Mfg. makes footwear for fighters by bringing more breathability, durability and understated style to its standout Spring/Summer 2017 collection. With its highly anticipated third collection, YORK will be releasing The Fighters Edition of The Henry Mid ($125) and The Henry Low ($115) on Wednesday, March 22 and will be available for purchase at yorkathleticsmfg.com.
With the arrival of the SS17 collection, YORK continues to be a distinct forerunner within the health and fitness space by embracing the fighting fitness community and promoting a fighting mindset that strengthens the pursuit of living a more fulfilling and healthy life. ‘Blood, Sweat, & Tears’ is the design inspiration for the SS17 collection, paying tribute to the fighting spirit that lives inside all of us and celebrating the human body. Highlighting warm hues derived from natural skin tones in this collection’s color palette, YORK has upgraded its materials while continuing their minimalist approach to making shoes – motivating its wearers to be the best individuals they can be.
This season, YORK shot their brand campaign at Peter Welch’s Gym, an independent boxing gym that is a staple in the Boston community and located right around the corner from the YORK Athletics Mfg. headquarters. The gym, owned by professional boxer Peter Welch, trains professional boxers and offers boxing fitness classes taught by fighters and certified trainers. Featured in the SS17 look book and brand campaign are Professional Boxers Jay Kelly and Kevin Cobbs, and Professional MMA Fighter James Murrin. As some of the best-conditioned athletes in the world are fighters, YORK continues to manifest their training point of view through the lens of boxing. Even if you’re not a boxer, YORK inspires you to train like a fighter.
With a roster of renowned professional boxers and trainers in YORK’s corner and various partnerships within the fighting, fitness and activewear community such as Title Boxing, Huckberry, Uncrate, Society Nine, Peter Welch’s Gym, Haymakers For Hope and LuluLemon, YORK is clearly redefining what performance footwear means to fitness trainers, gym goers and everyday fighters everywhere with their new and enhanced Fighters Edition of The Henry this season.
For more information please visit www.YorkAthleticsMfg.com