Nike Air Max 97 CR7

As a child, Cristiano Ronaldo was limited to just two pairs of shoes – one for play, and one for school. While his school shoes were well kept, his play shoes always ended up with holes due to the endless amount of time he spent playing football. Each time he’d get a new hole in his shoes, his mother would patch them up. Patched up and dipped in gold, the new Air Max 97 CR7 takes inspiration from Ronaldo’s childhood footwear while celebrating his continued greatness on the pitch and beyond.

These golden Nike Air Max 97 CR7 will be available starting October 23 exclusively on the SNKRS App in Western Europe.

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Video: @Vogue Goes Shopping With Young MA

Young MA. NYC’s finest. Get ready.

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Air Jordan 1 Flyknit “BHM”



You feeling these? IDK MAN. JB has been looking suspect as of late. Let me know what you think.

Available February 2018 – $180




Image via @ln5factory

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Video: A Boogie Wit Da Hoodie Goes Sneaker Shopping With Complex (@ArtistHBTL)

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Nike AF1 “A Cold Wall”


Samuel Ross, the founder of A-COLD-WALL*, views the Nike Air Force 1 as a benchmark shoe for London, saying the silhouette is among a tight selection that defines the early 2000s aesthetic. “Growing up with the culture, it wasn’t something I was very conscious of but it was a feature of it: You always had the Nike tracksuit with the Air Force 1,” says Ross.

At root, A-COLD-WALL* serves to comment on things that typically lurk in the unconsciousness of British street culture. The London-born designer, who established the brand in 2015, has used his label as a starting off point for a social commentary on contemporary urban life that spans art installation, concrete objects and cutting-edge streetwear. It is both a testament to his deft balancing of academic erudition and knowledge of the nuanced signifiers of subculture.

The Nike AF1 A-COLD-WALL will be available October 21 exclusively at the A-COLD-WALL* pop-up in London. The pop-up address will be announced via A-COLD-WALL*’s Instagram later this week.

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Video: Nike “Want It All”

To celebrate the tip-off of the 2017-18 NBA season, Nike releases “Want It All,” a new film showing the journey of a young aspiring basketball player, Donte Grand, fulfilling his dream of going from the neighborhood streets to the NBA court. NBA athletes featured in the film include Nike signature athletes LeBron James, Paul George and Kevin Durant. “Want It All” will make its broadcast premiere on October 17 during the NBA’s opening night Celtics vs. Cavs game. 

 Nike is entering its first year as official on-court uniform and apparel provider of the NBA and recently unveiled NikeConnect technology that gives fans an all-access pass into the world of their favorite team and players with custom content, exclusive access to product, athlete playlists and more.


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Adidas Ribbon Cutting Ceremony of the First 10 Soccer Fields as part of NYC Soccer Initiative

adidas, First Lady Chirlane McCray and Mayor’s Fund to Advance NYC, New York City FC, U.S. Soccer Foundation and Etihad Airways kick-off Opening of First 10 Soccer Fields as part of New York City Soccer Initiative

 $3 million public-private partnership on track to build 50 “mini-soccer pitches” over five years, and expand afterschool programming to reach 10,000 young people

First Lady Chirlane McCray, Senior Advisor to the Mayor and Director of the Office of Strategic Partnerships Gabrielle Fialkoff, and Parks Commissioner Mitchell J. Silver, FAICP, were joined today by New York City Football Club (NYCFC) President Jon Patricof, NYCFC Head Coach Patrick Vieira, NYCFC Sporting Director Claudio Reyna and NYCFC players David Villa, Jack Harrison and Sean Johnson, community leaders, agency partners and philanthropic sponsors for a ribbon cutting at P.S. 083 Luis Munoz Rivera / P.S. 182 The Bilingual Bicultural School in Harlem to inaugurate the first ten new mini-soccer pitches across the City. The event kicks off a day of soccer at new pitches in all five boroughs. These fields are the first to open as part of the New York City Soccer Initiative, launched by Mayor de Blasio last year, a public-private partnership to build and maintain 50 mini-soccer pitches in underserved neighborhoods across the five boroughs over the next five years, and expand afterschool programing for thousands of New York City youth.

 The initiative is led by the Mayor’s Fund to Advance NYC, the U.S. Soccer Foundation, New York City Football Club, adidas and Etihad Airways. The New York City Soccer Initiative supports Mayor de Blasio’s Building Healthy Communities initiative and the shared goal of ensuring that New Yorkers of all ages can live, work, learn and play in healthy, safe neighborhoods.

 Pioneering a national movement to increase soccer opportunities in dense urban settings, private partners have pledged to invest a total of $3 million in the new soccer pitches and provide free programming for New York City school children focused on healthy, active living. Youth programming will reach 10,000 young people over 5-years with after-school soccer and mentoring programs that promote safe, active and connected communities. The New York City Soccer Initiative is an inter-agency partnership between the Mayor’s Office of Strategic Partnerships, The Mayor’s Fund, the Department of Parks and Recreation, the Department of Education, and the Department of Youth and Community Development.

 At today’s main ribbon cutting ceremony at P.S. 083 Luis Munoz Rivera in Harlem, New York City Football Club players joined school children from the East Harlem neighborhood for a soccer scrimmage to break in the new fields.  Later this afternoon, New York City FC and partners will host local soccer festivals at additional New York City Soccer Initiative pitches, one in each of the five boroughs.

 Through the construction of these new play spaces, the New York City Soccer Initiative aims to create safe spaces for youth and wider communities to gather, repurpose underutilized spaces in targeted neighborhoods, and connect more young people to soccer, expand U.S. Soccer Foundation’s nationally-recognized soccer after-school program – Soccer for Success ¬– and ‘City in the Community’ schools program.

 The New York City Soccer Initiative fields will be constructed to ensure year-round functionality. In addition, the New York City Football Club will create a fund to support the ongoing maintenance of the fields. Targeted neighborhoods were determined by place-based Mayoral Initiatives, including the Community Parks Initiative, Building Healthy Communities, and the Mayor’s Action Plan for Neighborhood Safety.


The first 10 sites are as follows:

1. Hillside Park/Irwin Altman Middle School 172, Queens, Parks

2. Frederick Johnson Playground, Manhattan, Parks

3.  P.S. 083 Luis Munoz Rivera, Manhattan, DOE

4. Eagle Academy For Young Men Of Staten Island/I.S.49 Berta A. Dreyfus, Staten Island, DOE

5. P.S. 093 Albert G. Oliver, Bronx, DOE

6. P.S. 019 Marino Jeantet, Queens, DOE

7. P.S. 184 Shuang Wen, Manhattan, DOE

8. Woods Playground/P.S.335 Granville T. Woods, Brooklyn, Parks

9. Triboro Bridge Playground, Queens, Parks

10. P.S. 66, Brooklyn, DOE

“We at adidas believe that through sports, we have the power to change people’s lives,” states Niels Rossow, General Manager of New York City and Los Angeles for adidas.  “Following last year’s announcement to create and maintain 50 soccer fields in underserved communities across the five boroughs, we are eager and excited to commemorate the opening of the first 10 pitches.  The social, emotional and physical benefits that these fields will offer young people will live on for years to come, reaching far beyond the neighborhoods they serve.  It has been such an honor working with our partners – New York City Mayor, Bill de Blasio, the Mayor’s Fund to Advance NYC, the U.S. Soccer Foundation, New York City Football Club and Etihad Airways – to realize the vision for these pitches and we, at adidas, are excited to watch them become an integral part of the surrounding communities.”


“Soccer has gained significant traction among our youth, with 7,500 young people across the City participating in DYCD’s ‘Soccer for Success’ program this school year. With the NYC Soccer Initiative, we will reach thousands more—especially as we open up these ten new mini-soccer pitches,” said NYC Department of Youth and Community Development Commissioner Bill Chong. “I want to thank Mayor de Blasio, the Mayor’s Fund, the U.S. Soccer Foundation, the New York City Football Club, adidas, Etihad Airways, and all the partners involved for building a meaningful program to help keep our young people engaged, and promoting team work and good physical health.”

“We are excited to celebrate the opening of the first ten mini-pitches, which provide greater access to safe playing spaces and quality programming for youth where they live, play and go to school.” said Ed Foster-Simeon, president & CEO of the U.S. Soccer Foundation. “We are honored to work with our partners and the City of New York who recognize the power of soccer to bring communities together, address pressing issues, and help youth embrace healthy, active lifestyles and learn critical life skills they need both on and off the field. Together, we are igniting an urban soccer movement that is spreading to other cities throughout the country.”


“We know that soccer can empower young people’s lives and in turn, they can improve their communities. We are a part of our communities across the five boroughs and that’s why we are creating 50 safe spaces to play free soccer, starting with the 10 we are launching today. The New York City Soccer Initiative pitches, along with other ‘City in the Community’ (CITC) programs, have the potential to provide community hubs that bring neighborhoods together,” said Jon Patricof, President of New York City Football Club.

Patrick Pierce, Etihad Airways Vice President – Marketing Partnerships, said: “As the national airline of the UAE, Etihad Airways is committed to demonstrating the generosity of the Emirati spirit throughout all aspects of our business. Thanks to our partnership with City Football Group, New York City Football Club and Major League Soccer, we are pleased to support soccer’s tremendous growth in the U.S. and beyond, reinforcing our commitment to North America and its millions of dedicated soccer fans. During the UAE’s Year of Giving in 2017, we are especially proud to contribute positively to the health and wellness of local communities and celebrate the undeniable power of soccer to unite and inspire fans around the world.”

“These 10 soccer sites – the first of 50 that will launch over the next four years – and the programming that will come with them will help us create more connected, active, and healthy communities that had been historically under-invested. The New York City Soccer initiative was born of a shared commitment and vision of all our partners, and the outcome is a testament to the value of public-private partners in helping create positive impacts across the five boroughs,” said Darren Bloch, Executive Director of the Mayor’s Fund to Advance NYC.

“Soccer has an estimated 4 billion fans worldwide, and thousands of fans reside in New York City alone. The innovative partnership between the U.S. Soccer Foundation, New York City Football Club, Adidas, Etihad Airways, and the City of New York will open new avenues for both fans and newcomers to play soccer,” said U.S. Representative Adriano Espaillat. “The fifty new soccer fields will allow residents in all five boroughs to spectate and participate in the beloved sport. I commend Mayor de Blasio and community leader on their ingenuity to find unique partnerships to further expand recreational offerings throughout our city.”

State Senator Jose M. Serrano said, “Physical activity and sports are some of the best way for youngsters to stay healthy while fighting the epidemic of obesity in our community. I applaud Mayor de Blasio’s commitment to ensuring the youth in our community have the space and equipment they need to be active, healthy and happy.”

“I am happy to celebrate the opening of 10 new soccer fields here in the City. The New York City Soccer initiative will keep kids engaged in physical fitness and healthy living, and give our children exciting afterschool programming in a sport that’s ever growing in popularity,” said Assembly member Robert J. Rodriguez.

“Soccer is the world’s sport, so there is no better place to connect the local Major League Soccer club with the youth than the most diverse city in the country. New York City is home to people from every continent and it is only right that we provide the community with public soccer pitches to play the beautiful game,” said Assembly member Francisco Moya. “I firmly believe that through soccer our children will learn teamwork, discipline, and healthy habits. I thank NYCFC and the Mayor’s Fund for creating and executing such a noble initiative.”

“We are grateful for this soccer field as it’s a new space for positive fun and play and it also offers an opportunity to be on a team,” said Kelly Villar, chair of Staten Island CB1 Youth Committee. “For many youth in this community, it will be their first chance being on a team experiencing all the great character building lessons that come with it…on winning, losing, team building, and leadership to name a few.  We hope this field is only the beginning.”

“Crutches 4 Kids is excited to join the Mayor’s Office at the launch of such an impactful initiative that is essential to the progression of our youth and communities throughout NYC. We distributed Crutches to a soccer team of amputees in Haiti and we saw firsthand the importance of play and teamwork through the universal sport of soccer. Crutches 4 Kids is a true supporter of these types of initiatives because they do more than just build soccer players, they build strong communities and our future leaders,” said Ramón Peña, Executive Director of Crutches 4 Kids, Inc.

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