Nike X EA SPORTS Hypervenom

The limited-edition Nike X EA SPORTS Hypervenom 3 is the second collaborative boot with the video game maker and testament to the Nike footwear design team’s obsession with both playing the game and the nuances of its production.

The Nike X EA SPORTS Hypervenom will make its virtual debut on September 21 and will be worn on pitch by Mauro Icardi and Edinson Cavani. These individually number boots are limited to 3000 pairs in adult sizes, with an additional 1000 pairs available in youth sizes respectfully.

The Nike X EA SPORTS Hypervenom will be available September 25 on Nike.com.

Posted in Nike | Tagged , , | Leave a comment

Nike Flyleather

 

According to NIKE:

This shoe is sustainable and premium. Durable but light. Engineered for performance. Nike Flyleather is a new super material — made with at least 50 percent recycled natural leather fiber and water power — that has the potential to be as game-changing as Nike Flyknit. 

“The earth is the athlete’s biggest playground, so one of our greatest opportunities is to create breakthrough products while protecting our planet,” says Hannah Jones, Nike Chief Sustainability Officer and VP of the Innovation Accelerator. “Nike Flyleather is an important step toward ensuring athletes always have a place to enjoy sport.”

Here’s a detailed look at how engineers, scientists and designers created Nike’s lowest carbon-footprint leather material ever.

HOW ITS MADE

During a typical leather manufacturing process, up to 30 percent of a cow’s hide is discarded and often ends up in a landfill. To reduce this waste, Nike gathers the discarded leather scrap from the floor of tanneries and turns them into fibers. Then, those recycled leather fibers are combined with synthetic fibers and a fabric infrastructure via a hydro process with a force that’s so strong it fuses everything into one material. The material then goes through a finishing process, which can include things like pigmentation, and is completed by being put on a roll to be cut.”

The very first product to feature Nike Flyleather is the Nike Flyleather Tennis Classic, a distinctive, all-white version of the premium court shoe. The Nike Flyleather Tennis Classic will be available September 18 on nike.com and at the Nike SoHo store, NikeLab 21 Mercer and Dover Street Market in New York City.

Posted in Nike | Tagged | Leave a comment

Podcast: The Contradiction Episode

Posted in Podcast | Tagged , | Leave a comment

Nike Air Diamond Turf – Black/White

You can cop a pair now at Sneaker Politics. $115 USD

Posted in Nike | Tagged , | Leave a comment

Sneak Peek: Kith x Nike Air Maestro “Red”

 

 

Ronnie Fieg is up to his old tricks again. He gives us a sneak peek to his upcoming collab with Nike. Stay tuned.

Posted in Nike | Tagged , , | Leave a comment

Air Jordan 1 Low – Legion Green GS

 

Created in 1985, the Air Jordan I paved the way for a legendary lineage of signature footwear. This updated version is made exclusively for the Air Jordan heiresses, the girls who will keep the legacy going. It arrives in low-top form, incognito with a Swooshless design, suede construction and military shade of green.

Available today at most retailers – $115

Posted in Kicks Addict | Leave a comment