Video: Foot Locker “It’s Really Happening” Featuring Manny Pacquiao

Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today debuted a new television spot, “It’s Really Happening,” in celebration of the highly-anticipated and long-awaited bout between champion boxers on Saturday, May 2.

The new spot builds on Foot Locker’s “Week of Greatness” commercial from November 2014, which played on enduring attempts to schedule the oft-rumored mega fight, ending with Pacquiao believing that the fight was happening back then.  In this newest commercial, Pacquiao’s business manager tells him that the fight really is going to happen, which at first surprises Pacquiao, then he again reacts with his signature elation made famous in the original spot.

“Our original ‘Week of Greatness’ spot with Manny Pacquiao last November was a big hit with our customers. It parodied the well-documented opposition of the fighters to agree upon a deal,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “So when the two sides finally announced that a deal had been made, we saw an opportunity to follow up, tapping into the hilarity of the original spot.  We are excited to launch ‘It’s Really Happening,’ as part of Foot Locker’s signature ‘Approved’ marketing platform.”

The spot was created by worldwide agency BBDO.      

 

 

 

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Fabolous Rocks Nike Air Mag In The New “You Made Me” Feat. Tish Hyman Video

Best video of 2015 – fire.

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Puma Blaze Of Glory Dskmstrkt Pack “Hazelnut”

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These gems are available now at Afew

  • Part Of The Dsknstrkt Pack
  • Hazelnut Leather Upper
  • White Midsole
  • Gum Outsole

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Volcom Recliner Sandals

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Introducing the Volcom Recliner Sandals
Featuring Recliner Comfort Foam (RCF) molded footbed, the Recliner sandal will be the most comfortable sandal you’ll ever own. Style points include a molded lycra lining with a synthetic nubuck upper and a webbed toe post with a non-scuff molded TPR outsole to provide the support you need when you need it.

Available on www.volcom.com for $36
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Air Jordan 1 “Solid Gold” By Matthew Senna

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“It is with pleasure to announce our latest collaboration with Los Angeles based conceptual artist and designer, Matthew Senna. Curated with fashion influencer Renaldo Nehemiah, we have joined forces to present the latest installment of the Higher Learning series titled, “Study 001″. This exhibit showcases the work of Matthew surrounding the foundation of the Air Jordan 1 and other selected Retros. Save the date, May 1st from 7-9 PM and click on the link below to RSVP to enter. – WISH “

Click HERE to RSVP the Wish x Matt Senna Presents: “Higher Learning: Study 001″ Event

 

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Nike Lebron 12 EXT “Rubber City”

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The LeBron XII is a silhouette that represents LeBron James both on and off the court. His on-court abilities have pushed for the latest innovation in all his footwear, while his personality and spirit shines through in unique colorways and themes.

Available 4/25 – $250

 

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Air Jordan XI “Kentucky Wildcats’ Willie Cauley-Stein” Custom By @Truebluecustoms

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Simply. Dope.

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Athletic Propulsion Labs “Techloom Pro”

APL-TLP_WBCG13The new APL techloom Pro in White/Black/Cosmic Grey keeps things clean and pure. The intricate Techloom woven upper features a unique combination of white and grey with a stark contrast of black mélange. Underfoot the Propelium midsole offers world class cushioning and lightweight flexibility that lasts longer than a conventional EVA midsole.

Athletic Propulsion Labs

Techloom Pro in white / black / cosmic grey

$140 available at aplrunning.com

 

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Jordan Son Of Low “Turquoise Blue”

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The Son of Low is inspired by a legendary lineup that includes the Jordan III, IV, V, VI and XX.

$140 April 24th

The Jordan Son of Low ‘Turquoise Blue’ is available in GS sizing.
Jordan Son of Low GS (3.5Y – 7Y) $120

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#WhoShoveledTheFinis​hLine Completes Boston Marathon in adidas Ultra Boost

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Chris Laudani, the man who rose to fame after he shoveled the Boston Marathon finishline this winter, crossed that same finishline today as a guest of official race partner adidas with his brother Greg wearing adidas Ultra Boost in 4:24:30.

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adidas and Boston graffiti artist, Percy Fortini-Wright, reimagined Chris’ now iconic image as one of five memorable moments in Boston Marathon history. Works of art are available here by live auction on Paddle8 to benefit The One Fund Center.

 

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Foot Locker Partners with PENSOLE

 

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Foot Locker,  announced today that they have entered into a collaboration with PENSOLE Footwear Design Academy to invest in the next generation of footwear by fostering innovation and creativity in the classroom. Foot Locker and PENSOLE will partner with ASICS Tiger™ on their first initiative this summer.  

Foot Locker’s first “Fueling the Future of Footwear” course is set to take place from July 13 through July 31. The curriculum for the three-week, class-based competition is built upon Foot Locker’s commitment to delivering the freshest, athletic-inspired footwear and PENSOLE’s “learn by doing” footwear design process. The brands will work together to select 18 students to comprise six teams with skill sets across design, engineering/materials and business to create a new collection for ASICS Tiger™.

“Delivering fresh, new athletic footwear innovation to our customers is at the core of everything we do at Foot Locker,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “We are thrilled about our partnership with PENSOLE, and having ASICS on board will certainly make the first competition a memorable one, as we invest in the next generation of trendsetters and fashion-forward thinkers.”

The competition winners will be chosen by a mix of Foot Locker, ASICS and industry executives, alongside the professor of the course, and PENSOLE founder, D’Wayne Edwards – acting as master curators and giving the emblematic Foot Locker ”Approved” seal to the winning design. The chosen design will be sold at select Foot Locker locations and the winning team will receive a $12,000 scholarship.  

“The future of the footwear industry is reliant upon hands-on learning, and the training of tomorrow’s design and business leaders,” said PENSOLE founder D’Wayne Edwards. “With the partnership of Foot Locker, PENSOLE makes it possible for those students to hone their craft and prepare themselves for their professional careers.”

“ASICS is excited to be an integral part of this fantastic new collaboration focused on the future of footwear design,” said Shannon Scott, senior director of brand marketing for ASICS America Corporation. “We can’t wait to see the creativity and fresh interpretation the students bring to this first project.”
       
Applications for consideration into the program should be submitted no later than May 24 in order to be eligible for consideration. Applicants who are accepted into the challenge will be notified by June 15. All entrants must be at least 18 years of age. For further information, application details and more, visit www.footlocker.com/pensole.

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Video: @BABYKAELY “Sneaker Head”

Applaud this young lady.

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