Category Archives: News

#MikeBrown

No indictment. Ferguson will forever NEVER be the same. Am I surprised? No.

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Russian Police Shut Down Counterfiet Chinese Sneaker Sweatshop

  According to the Moscow Times Russian officers have detained dozens of illegal workers from China working at a sewing shop in the Russian Ural Mountains, that some reports have linked to the local leader of the ruling United Russia party. Police and officers from the federal security … Continue reading

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Video: GQ Magazine Features 2 Chainz Eating A $295 burger

The bun is dusted with 24K gold and it once held the title of most expensive burger in the world. 2 Chainz tries the $295 burger from NYC’s Serendipity 3 to see how the 1 percent eats

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Foot Locker Testing Same-Day Delivery in California

  Now wouldn’t this be dope! According to the good folks over at Multi Channel Merchant , “Foot Locker has started a trial of same-day/next-day delivery at five stores in California, with plans to roll it out at its 1,300 … Continue reading

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Nike Outbids Under Armour For Kevin Durant Deal

    who didn’t see this coming?   According to the NYDAILYNEWS The Oklahoma Thunder superstar was set to sign a ten-year sponsorship agreement with Under Armour worth between $265 million and $285 million, but Nike excercised its right to … Continue reading

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Australian Based VOLLEY’S U.S. Launch

Excited to introduce you to VOLLEY – The brand is one of Australia’s top footwear obsessions and has been a cult favorite for 75 years there, today is their official US Launch !   The affordably priced brand ($45-$90) will be available … Continue reading

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Jay-Z Gives Nike a Deadline To Match Under Armour’s Bid To Kevin Durant

  Kevin Durant, who is represented by Mr. Z’s Roc Nation, has given Nike until Wednesday to match a 10-year sponsorship offer from Under Armour (UA), according to ESPN. The deal is worth between $265 million and $285 million. Nike, … Continue reading

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What If Michael Jordan Signed With Adidas?

What if MJ chose the 3 stripes instead of the check? What if there were three stripes on the Air Jordan 1? Would the sneaker game be the way it is today? Because quite frankly the air Jordan line created … Continue reading

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Use Your Influence #LifeOverS​neakers

    “While we easily laugh over the harsh stories of shopper frenzies on Black Friday, It’s a bit harder to crack a giggle when it’s happening down the block. We hear the stories of fights breaking out over the … Continue reading

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NYC Teen Develops World’s First “Sneaker Pawnshop”

According To TELEGRAPH “A New York teenager has created the world’s first “sneaker pawnshop” where streetwise youngsters can hock their valuable trainers to raise cash. Specialising in high-end designer models and “dead stock,” limited edition trainers no longer being made … Continue reading

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Bloomberg TV: Can Nike beat Adidas?

  There are four ways to get people to notice your sports brand at a soccer match. You can get on a player’s feet, you can get on his chest, you can get on the marquee of the event or … Continue reading

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Coming Of Age Of The Sneaker Culture

  You know it’s a big deal when the Sneaker Culture gets a piece in the New York times. According to the NYTIMES “I always wear sneakers,” he said. When Jian DeLeon, the deputy style editor at Complex magazine, went … Continue reading

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