Category Archives: News

Australian Based VOLLEY’S U.S. Launch

Excited to introduce you to VOLLEY - The brand is one of Australia’s top footwear obsessions and has been a cult favorite for 75 years there, today is their official US Launch !   The affordably priced brand ($45-$90) will be available … Continue reading

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Jay-Z Gives Nike a Deadline To Match Under Armour’s Bid To Kevin Durant

  Kevin Durant, who is represented by Mr. Z’s Roc Nation, has given Nike until Wednesday to match a 10-year sponsorship offer from Under Armour (UA), according to ESPN. The deal is worth between $265 million and $285 million. Nike, … Continue reading

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What If Michael Jordan Signed With Adidas?

What if MJ chose the 3 stripes instead of the check? What if there were three stripes on the Air Jordan 1? Would the sneaker game be the way it is today? Because quite frankly the air Jordan line created … Continue reading

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Use Your Influence #LifeOverS​neakers

    “While we easily laugh over the harsh stories of shopper frenzies on Black Friday, It’s a bit harder to crack a giggle when it’s happening down the block. We hear the stories of fights breaking out over the … Continue reading

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NYC Teen Develops World’s First “Sneaker Pawnshop”

According To TELEGRAPH “A New York teenager has created the world’s first “sneaker pawnshop” where streetwise youngsters can hock their valuable trainers to raise cash. Specialising in high-end designer models and “dead stock,” limited edition trainers no longer being made … Continue reading

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Bloomberg TV: Can Nike beat Adidas?

  There are four ways to get people to notice your sports brand at a soccer match. You can get on a player’s feet, you can get on his chest, you can get on the marquee of the event or … Continue reading

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Coming Of Age Of The Sneaker Culture

  You know it’s a big deal when the Sneaker Culture gets a piece in the New York times. According to the NYTIMES “I always wear sneakers,” he said. When Jian DeLeon, the deputy style editor at Complex magazine, went … Continue reading

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Michael Jordan The Billionaire

    According to FORBES.COM “Michael Jordan is now a billionaire. In February, my colleague and the Dean of athlete earnings, Kurt Badenhausen, pegged Jordan’s annual earnings at $90 million and his net worth at $750 million. But I have … Continue reading

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Electricity Generating Footwear – Developed By A Young Prodigy

Fore more info – head over to INSTRUCTABLES

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Are Sneakerheads important?

“The sneakerhead “press” has little influence outside the sneakerhead community.  The sneakerhead media is made up everything from very sophisticated, large publishing organizations to guys doing YouTube videos in their Mom’s basement.  All live in fear of offending the brands … Continue reading

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New Balance Suing Karl Lagerfeld Over Shoe Design

According to TMZ “New Balance is waging a sneaker war against one of the most iconic names in high fashion … claiming Karl Lagerfeld ripped off its trademark sneaker for his new shoes. According to a new lawsuit — obtained … Continue reading

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Nike Co-Founder Bill Bowerman Inducted into National Inventors Hall of Fame

Today the National Inventors Hall of Fame recognizes Bowerman’s legacy, inducting him into its Hall of Fame at the U.S. Patent and Trademark Office in Alexandria, Va. Bill Bowerman’s passion for providing the best training and tools to help athletes achieve … Continue reading

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