According to NIKE.com
Nike Designer Jason Petrie has worked with LeBron James for over a decade. Their collective output includes every LEBRON signature from the 7 on, as well as contribution to the ever-popular LEBRON Soldier series. Not surprisingly, the longevity of work realizes a near telepathic bond. Now the step in to the LEBRON 15, Petrie and James have found a groove not only in the familiar but also in where to push boundaries.
Going into the 15, what rules do you keep from the line and which do you throw out?
We have three adages: “Lock me down so I can fly,” which came straight from LeBron; “Protect me from myself,” which relates to how we build for season-long comfort; and “Make me light.” We try to keep those rules steady and make sure that we address them in all of his products.
But we always want to be open to new ways to build a shoe. One instance of this was the Soldier 10. It looked so sleek on court. Obviously, LeBron played really well in it and made history. From that, we learned he could play in a little less than we thought and that we were probably overbuilding for him. It opened up our apertures in terms of thinking how we can solve for problems a little differently.
Head over to NIKE.com to read the interview in its entirety.