Converse Celebrates the New Fall 2014 Converse CONS Weapon Collection


On May 29, Converse celebrated the launch of the highly anticipated Converse CONS Weapon Sneaker Collection with a special launch event at Goodfellas Gallery in downtown Toronto, Canada. Converse’s very own Canada Vice President of Marketing, Marciano Lobo, and Converse CONS Design Director, Chris Law, introduced the new collection, a compilation of five premium, lifestyle and skate sneakers that encapsulates the spirit of creativity.

Crafted with a modern shape and striking color palette, each new Converse CONS Weapon carries a streamlined silhouette with fabrications and design details that are enhanced by the sneaker’s light and edgy look. The collection launches throughout the summer in anticipation of a more expansive Converse CONS sneaker collection in August.

Following the Converse CONS Weapon presentation, guests enjoyed performances by rapper Vince Staples, hip-hop artist El-P, and legendary rapper Ghostface Killah with Sheek Louch from The Lox, as well as additional music by local Canadian DJ’s Law and Skillmore. Notable guests in attendance were Converse Skate Ambassadors Eli Reed, Tom Remillard and Nick Moore, hip-hop duo The Airplane Boys, and band BADBADNOTGOOD.

The first CONS Project ever held in Canada and third in North America, CONS Project is a series of global community projects designed to inspire the next generation of creative spirits through music, art, style and sport. The exhibition event showcased the creative output created from the CONS Project workshops, which included screen-printing, wheat pasting and typography.

West_Side_Ty_and_Vince_Staples_at_the_Converse_CONS_Weapon_Launch_30207 West_Side_Ty_Spins_at_the_Converse_CONS_Weapon_Launch_30204 Vince_Staples_Performs_at_the_Converse_CONS_Weapon_Launch_30208 The_Converse_CONS_Weapon_Collection_30212 Ghostface_Killah_and_The_Lox_Perform_at_the_Converse_CONS_Weapon_Launch_30210 Ghostface_Killah_and_Sheek_Louch_Perform_at_the_Converse_CONS_Weapon_Launch_Stage_30209 El-P_at_the_Converse_CONS_Weapon_Launch_30205 DJ_Law_at_the_Converse_CONS_Weapon_Launch_Music_30214 DJ_Law_at_the_Converse_CONS_Weapon_Launch_30213 Converse_CONS_Weapon_Sneaker_Collection_30206 Converse_CONS_Design_Director_Presents_the_Converse_CONS_Weapon_Collection_30203 Converse_CONS_Weapon_Patchwork_30215


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