Recon, the under-the-radar sneaker brand, is launching an unrivaled new category of covert footwear for the true, ever-changing athlete. Marrying traditional styling, strong colors and functional athletic design, Recon is revolutionizing the emerging sports market to bring the dynamic global consumer the utmost in innovation, and answering the footwear market’s question of, “What’s next?” The brand’s philosophy is, “If you want to own a category, create your own category.” The footwear speaks for itself – quality construction, sharp styles, clever versatility – kicks that emanate superiority and excellence, perform in the game, and are also attainable: The self-proclaimed athlete and sneaker-head who aspires to afford Madison Avenue-level designer fashion can get a true pair sneakers with bragging rights at “people prices”.
Celebrities like Jay Z, Sean Combs, Kellan Lutz and Jerry Ferrara have already nabbed a pair of the initial introductory styles of the Global Hi-Artist Series, three unique styles created in collaboration with renowned graffiti artists Stash, Wane and Futura.
The elusive collection is emerging in FinishLine stores nationwide exclusively, starting May 1st. As the true sports headquarters and the leader in emerging athletic trends, FinishLine is the ultimate compliment to Recon. The company operates more than 660 stores in 47 states, connecting to young, fashion-conscious individuals through a premium brand experience featuring the best selection of authentic, sport inspired products. Finish Line defines this premium experience through their product, delivering a relevant footwear assortment that connects with their customers’ dynamic lifestyle, driven by quality and not price. Most importantly, Finish Line believes they can alter a person’s outlook on life with the right pair of sneakers.
Recon prices range from $70-120. Thebrand will continue to roll out new styles in FinishLine stores in the following months, including new silhouettes and color ways, along with women’s and children’s styles. Please find further information about the brand at www.reconbrand.com