Event: Solecon “The Get Down” – August 26th 2017

The wait Finally is over…2017’s Most Anticipated “Sneaker” Convention is back and bigger than ever!  The Bruckner Building located at 2417 Third Avenue in the Bronx New York will host Bronx borough’s very first Solecon Sneaker Event. With over 44,000 square feet this beautifully restored event space will include 1 VIP floor for celebrity guest networking, seminars & workshops. In addition, there will be a main expo floor that will include the event’s main stage and over 300+ vendor tables of sneakers, clothing & more.

Solecon is known for its themed conventions that are uniquely relatable to pop culture & current events. As expected we have got an event for the record books!

Let’s take a trip back in time to the essence of the place where our Hip Hop culture began. The BOOGIE DOWN BRONX in the 80s is known as a classic era where our most of our fashion trends erupted & its music icons were birthed.

Solecon Events are not only known for being one of the most lucrative sneaker events of its time, but we also take pride in curating sneaker business techniques and education of the marketplace for youngsters.  90% of our customers happens to young practicing entrepreneurs. At Solecon, we explain how good business works & often offer lessons in marketing and promotion, merchandising and sales. At Solecon: The Get Down, the Solecon team will be offering two amazing workshops administered by sneaker world professionals. “Customizer 2.0” hosted by the very talented @this_is_my_sanity and “Reseller 101” hosted by the steer fashion icon @Itsrack will take place in a private floor space outside of the general expo floor.

For this much anticipated Solecon show, we’ve titled the event “The Get Down” as an example of how to end potential confrontations in our community in non-violent manner. We have brought some of the biggest names from our most popular sub-cultures to meet head to head in “Debate Battles” using strategic, educational, democratic and artistic fashions of expression.

This will be a whole day full of fun culture! Our events will range from live B-Boy Break dance battles to a live DJ Turn table battle hosted by the legendary Eddie B Swift (Cypress Hill). Throughout the Solecon event we will host a prized 3 Point basketball contest, Mario Go Kart game battle and an open mic session for up and coming musical artist.

The show experience gets real for enthusiast and social media followers when mid-way through the day, when celebrity sneaker customizers @Fbccbayarea & @2muchsol3 take the stage to live & livestream the great debate to put the whole Sample/Fake Sneaker talk to bed.

Specially designated show segments and floor sections will be dedicated to BapeCon & SupremeCon respectively. Some of the world’s most renown collectors and influencers will showcase and possible resell these two iconic brands in the building.

Lastly, Solecon: The Get Down’s one day event will also have a town hall style open discussions. These discussions will take place with famed panel members and the general public. Everyone will have an opportunity to weigh in their personal opinions about trending topics in our pop and hip hop culture. Topics like Adidas Vs Nike, Yeezy Vs Jordan, and the famous Bape vs Supreme battle discussions. Be there or tune into the livestream channel (to be announced) to witness history as The Solecon 5 Borough Tour Comes to an End.

  • Tickets will be free to students providing valid School ID. 

Link to vendor tables, admission, performers & Sponsorship info available HERE

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adidas x Colossal Media Bring Urban Running to Life Through Art in Bushwick

 

 

adidas is collaborating with Colossal  Media, the world leader in hand painted outdoor advertising, on an art gallery in Bushwick, Brooklyn. Murals take up a massive 5,000 square feet and bridge the gap between art and advertising with curated artists handpicked by adidas designers in collaboration with Brooklyn based Colossal to represent the community’s individuality.

The original artwork is inspired by adidas’ latest urban running campaign for PureBOOST DPR, giving a voice to local artists including Amber Vittoria, Ben Clarke, Daniel Zender, Laura Bee, Leanna Perry, David Silverstein and Ilana Blady, adidas designers, Samm McAlear and Jean Khalife, and Colossal designers, Elise Kei-Rahn and Pete Freeman.

Murals ranging from 149 to 1,050 square feet are on display through Aug. 13 in ten locations in Bushwick, including: Siegel Street and Bogart Street; Morgan Avenue and Meserole Street; Morgan Avenue and Harrison Place; Grattan Street between Morgan Avenue and Bogart Street; Johnson Avenue and Scott Avenue; Morgan Avenue and Stagg Street; Johnson Avenue and Bushwick Place; Bogart Street and Cook Street; Meserole Street and Waterbury Street; and Wyckoff Avenue and Troutman Street.

The adidas PureBOOST DPR is available now for $150 on adidas.com and select retailers nationwide.

 

 

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adidas First-Ever UltraBOOST Laceless

Adidas marks a landmark occasion for the brand which, with the launch of its first-ever laceless performance running silhouette, continues to challenge convention and once again sets new boundaries.

Inspired by running culture, and quickly becoming one of the most iconic and celebrated footwear silhouettes of the last decade, with the integration of a laceless silhouette the UltraBOOST is reimagined for pinnacle performance like never before. Innovations and advances in Primeknit construction and yarn engineering have made laceless running a reality. Combined with an energy-returning BOOSTTM sole, urban running creators need not feel tied down or restrained, but are now free to unleash their true greatness.

UltraBOOST Laceless will be available for $200 starting Sept. 1 in the U.S. and Aug. 1 in Western Europe on adidas.com.

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Cole Haan “Grand Pro” Tennis Shoe

Perfect for the summer. Cole Haan has eliminated all of the unnecessary weight of traditional court shoes without ever sacrificing the Grand.ØS principles of flexibility, cushioning, and ergonomics. The result? One shockingly light shoe. $160 USD. Head over to Cole Haan now to get a pair.

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Exclusive summer sneaker sale on GOAT

 

Still in need of the perfect summer shoe? Or are you eyeing that pair of Yeezys, OVOs, or Acronyms that you missed out on? GOAT is giving anyone the chance to purchase these at their original retail price or below market value.

To reward loyal members and welcome new ones alike, GOAT is launching a special summer promo. Here’s how it works:

  • The drawing runs from Tuesday, July 25 at 10 a.m. PT – Thursday, July 27 at 11:59 p.m. PT.
  • Each GOAT member will have a number of raffle tickets to start.
  • Members can earn additional raffle tickets through sharing the promo on social (each Twitter, Instagram and Facebook share yields 25 tickets; limited to once per platform for a maximum of 75 tickets.)
  • Winners are announced on Friday, July 28 and are be able to purchase the most coveted sneakers (including Yeezys, OVOs, Acronyms, NMDs and more) at their original retail price or below market value.

 

Check it out here: http://goat.com/summer.

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adidas alphabounce Reflective

adidas unveils alphabounce Reflective featuring reflective print and eyelet pods that shine when exposed to light.

The new adidas running campaign features athletes Jay Ajayi, running back for the Miami Dolphins, Gyasi Zardes, forward for LA Galaxy, and pro dancer Meagan Kong.

alphabounce Reflective is available for $110 in select retailers nationwide and adidas.com starting 7/28 with additional colorways following by 9/1.

The silhouette drops in three colorways for men (black, silver and tan) and two colorways for women (black and tan).

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Ewing Athletics x Anthony Mason Tribute

 

Ewing Athletics is proud to announce that they have partnered with Anthony Mason Jr on a special collabo project to honor his late father, NYC legend and Patrick’s former teammate Anthony Mason.

In honor of Mason, Ewing athletics have teamed up with his son to design a special Ewing CONCEPT. This shoe was worn by Patrick during the 1991-2 season which was the first season Ewing and Mason were teammates. Mason Jr came up with the new NY Knicks themed colorway adding a 14 and Mason onto the shoe for a personal touch. Proceeds from the shoe will be donated to Mason Jr’s Family on Three Foundation.

To celebrate Ewing Athletics will be having a launch event at Jimmy Jazz in Mason’s hometown of Jamaica, Queens on Saturday 7/29  from 4-6pm at 89-45 165th St Jamaica, NY 11432.

Anthony Mason Jr will be on hand as well as the NY Knicks promo truck,  with special guests ranging from former NBA players, rappers and more. There will be free throw shooting contests and free ice cream courtesy of Mikey Likes It Ice Cream as well.

 

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