Reebok x Kendrick Lamar CL Leather

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Reebok and Kendrick are two years strong and three collabs deep, and the Classic Leather undergoes the ‘gang neutral’ theme with a slight twist. Dope for the culture. Props to Kendrick.

Available now at Epitome.

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The Puma Suede Featuring @YesJulz

 

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Since it’s debut in 1968, the PUMA Suede has become a benchmark for footwear design, and enjoyed an amazing run as a cultural artifact from one of the most progressive and historically significant eras of the twentieth century.  Made famous by athletic greats –  60’s trackstar Tommie Smith and 70’s basketball legend Walt “Clyde” Frazier, the Suede hit new levels of fame during the ’80s dawn of b-boys and hip hop beats, taking over New York City blocks.

As the times changed, the Suede went with the flow. Soon after the makeshift carton dance floors were packed away, the sneakers found its way to sticky moshpits headlined by punk acts and then on skaters pulling tricks on a half pipe.

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PUMA: You’re always on the go and traveling constantly. Tell us what makes the PUMA Suede a good sneaker to travel with?

 

YESJULZ: Long day of meetings and into a night out on the town, whichever town it is that week. Regardless of what I’ve got on the Suede is a shoe that fits my vibe effortlessly.

 

PUMA: We noticed that your style transitions from girly sexy to tomboy rocker chick and you pull it off really well with the Suede. Why do you think the Suede works with any style?

 

YJ: I like to keep it simple and cozy. Suede fabric is one of my favorites because it can be dressed up beautifully but also played down when I’m just trying to chill. It can fit in anywhere and for a person who is everywhere that is key

 

PUMA: What’s your favourite Suede colorway?

YJ: I’m loving my Crimson ones right now.

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The Puma Suede Featuring @KylieJenner

 

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Since it’s debut in 1968, the PUMA Suede has become a benchmark for footwear design, and enjoyed an amazing run as a cultural artifact from one of the most progressive and historically significant eras of the twentieth century.  Made famous by athletic greats –  60’s trackstar Tommie Smith and 70’s basketball legend Walt “Clyde” Frazier, the Suede hit new levels of fame during the ’80s dawn of b-boys and hip hop beats, taking over New York City blocks.

As the times changed, the Suede went with the flow. Soon after the makeshift carton dance floors were packed away, the sneakers found its way to sticky moshpits headlined by punk acts and then on skaters pulling tricks on a half pipe. These days, you’ll see heads rocking the Suedes in their cozy sweat chinos or pin-rolled jeans and models with their off-duty looks. It’s the Suede’s timeless look and easy silhouette that appeals to sneaker enthusiasts. Some wear it for its function, the rubber outsole grips really well, and some for its style – with its plush leather upper and variations of colorways available.

 

This season, PUMA puts the limelight on a young roster of tastemakers currently making waves in the music and entertainment arena. Style icon and social phenomenon Kylie Jenner, snap queen and director of vibes YesJulz, hip hop’s catchiest duo Rae Sremmurd and 100% amped up rap artist Young Thug round up this amazing list of creative.

 

As a cool nod to the past, PUMA tapped legendary OG street photographer Jamel Shabazz to shoot the young tastemakers in Suedes and streetwear garb around Bed-stuy in Brooklyn. Shabazz was instrumental in popularizing the Suede in the 80’s with his snaps of the New York City street culture and hip hop scene. The images will be showcased in PUMA stores globally and featured on social channels.

 

Seeing these young breed of tastemakers rocking the Suede gives the iconic sneaker a fresh perspective. We can only be sure that the Suede will continue to transcend cultural trends and generations in the coming years.

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Puma recently sat down with Kylie Jenner and talked The ‘Suede.

 

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PUMA: What about the Suede appeals to you? 

KYLIE JENNER: Its rich and vibrant colors mostly. They really have a depth of color. The deep shades don’t fade quickly and I like the laces.

 

PUMA: What’s your favourite colorway?

KJ: The black and white version is my favorite. I wear a lot of black!

 

PUMA: Why do you think the Suede has become a classic?

KJ: I think it’s the Suede’s timeless look and style – it’s always looking so fresh. They’re my go-to sneaker from my closet.

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adidas “July 4th” Energy Boost Icon 2 Baseball Cleats

 

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Paying homage to the celebration of America’s Independence Day, adidas Baseball created special Player Edition (PE) Energy Boost Icon 2 cleats for July 4th.

The new Energy Boost Icon 2 features a redesigned upper with a street-inspired TECHFIT bootie and clear molded heel clip to provide the ultimate fit. The entire patriotic design sits atop a full-length Energy Boost midsole to provide game-changing comfort, while a laser-etched, navy matte-finish plate with PROTRAX cleat configuration provides dynamic acceleration and traction.

Look for #teamadidas MLB players to take the field in these special PE cleats this weekend.

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You Could Win $10,000 by Designing a Nintendo Themed Tee for Uniqlo Clothing

Make it happen! I believe in all of you! The Deadline for this is August 31st

More info: https://www.uniqlo.com/utgp/2017/us/

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Phil Knight Retires From Nike Board Of Directors

 

Phil-Knight

 

According to Street Insider Sports

Phil Knight has stepped down as Board Director at Nike

Yesterday it was announced that NIKE Chairman Phil Knight has retired from the Board of Directors and the Board has appointed Mark Parker, NIKE’s President and CEO since 2006, to the additional position of Chairman, effective immediately. This is the completion of the planned transition that was initiated a year ago.

The Board has also appointed Knight to the position of Chairman Emeritus, with a standing invitation to attend NIKE Board meetings as an observer and to lend his experience and time to further the growth of NIKE’s business.

The Company also announced today that Tim Cook, CEO of Apple, has been appointed lead independent director of the Board, effective immediately. Cook has been a NIKE director since 2005, is chair of the Board’s Compensation Committee and serves as a member of the Nominating & Corporate Governance Committee.

Knight today announced that he has sold his voting interests in Swoosh, LLC, the company he formed over a year ago to hold the majority of his shares of NIKE Class A Common Stock, to a trust controlled by his son and NIKE director, Travis Knight. After the sale of Swoosh voting interests, Travis controls two of the five votes on the Swoosh Board, with the remaining three votes exercised by NIKE directors Mark Parker, Alan Graf, Jr., and John Donahoe. ”

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adidas by Kolor ADIZERO XT

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Have a need for the extreme? Then the Adizero XT Boost will suffice! Head over to Adidas now to get your hands on these rugged gems

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