Evolution Of The Jordan Brand


It all started in 1984, A then 21-year-old Michael Jordan had just been drafted to play at the professional level and it was clear he was going to revolutionize the game of basketball. At that time, Nike decided it was only appropriate that he also revolutionize the performance footwear game – and he did exactly that when he debuted the very first Air Jordan in his rookie season.

The Air Jordan I became the most talked about shoe of all time, as it broke the mold of a traditional all-white basketball sneaker. The iconic black, red and white silhouette opened the door to the future of a legacy brand.



The first two models of the signature shoe featured the “Wings logo” and coined the term “Air Jordan”. In 1985, the Nike design created the Jumpman logo and often used in conjunction with Nike branding. The Air Jordan III, released in 1988, was the first model of the signature shoe to feature the new logo on the tongue, and it has appeared on every model since.

Once associated strictly with on-court footwear, the original Jumpman logo has remained the same since its creation, and continues to be featured on all Jordan Brand products, including footwear, apparel and accessories.



With its deep roots in basketball, the Jordan Brand began as a testimonial to one player, Michael Jordan. Throughout Jordan’s storied career, Nike designers annually delivered the year’s most innovative and most coveted basketball shoe. After 11 successful iterations of the Air Jordan, Jordan Brand experienced an historic shift, becoming its own company, and debuting as a wholly-owned subsidiary of Nike in 1997.

In 1999, Jordan Brand began to expand its product catalog beyond on-court basketball footwear and apparel when it announced the endorsements of the first non-basketball athletes – baseball superstar Derek Jeter, world-renowned light heavyweight boxer Roy Jones, Jr., and football sensation Randy Moss. Instantly, it became apparent to consumers that the image of excellence associated with the brand was now transcending across all sports. Regardless of which sport they play, Jordan Brand’s family of athletes has always embodied a unique blend of strong character and competitive spirit.

In the years that followed, Jordan Brand has continued to grow its talented roster of athletes, including the first female family member with world-record holding Paralympic sprinter April Holmes.  Holmes, like all athlete-endorsers in the Jordan Brand family, exemplifies the spirit of a champion – through hard work, dedication and an unyielding spirit to attain sports greatness.


By constantly setting the bar for industry-leading technology, Jordan Brand continues its expansion to meet the needs of its family of athletes and consumers.  Innovations including the unrivaled FlightPlate technology, a moderator plate that maximizes the responsiveness of the Nike Zoom units, as well as the recent debut of performance woven, present the latest chapter in the storied history of a brand known for constantly challenging the status quo.

The Jordan Brand stays laser focused on its mission: to help athletes fly on and off the court. This means bringing the same level of creativity, innovation and audacious design to off-court footwear and apparel that it always has to products designed for the hardwood. The product evolution is inspired by a family of athletes that fully trust in the brand’s ability to create designs with a purpose – visually stimulating products that deliver unparalleled performance technology.

Nike-Air-Logo_31773 Macklemore-MJ-Hallway_28961 Nike_SP14_BHM_Maya_Primary_26712 PROD_Nike_SB_Air_Jordan1_27694 12-2436_Andre_Ward_0854_14818 295H8217_19260 Earl_31728 Dez_31729 Blake_and_Drain_22122

Posted in Jordan Brand, Jordans, Nike | Tagged , | Leave a comment

#TwitterKicks: @DavoBirmingham Rockin The Nike Kobe Prelude 6


Posted in kobe, Nike | Tagged , , , , | Leave a comment

Video: Halo: Nightfall First Look

Halo: Nightfall introduces a pivotal new character, Jameson Locke, a legendary manhunter and agent with the Office of Naval Intelligence (ONI), Earth’s most powerful and secretive military branch. When he and his team are caught in a horrific biological attack, they unravel a plot that draws them to an ancient, hellish artifact, where they will be forced to fight for their survival, question everything, and ultimately choose between their loyalties and their lives.

Taking place between the events of Halo 4 and Halo 5: Guardians, Halo: Nightfall is Locke’s origin story which will lend insight and understanding into the character he becomes in Halo 5: Guardians

Posted in Video | Tagged , , , | Leave a comment

Nike Kobe 9 “Hyper Cobalt”

940x485q80 940x567q80 940x442q80

Dope colorway – out today! – $160 – Men sizes – also available in GS sizes – $115

Posted in kobe, Nike | Tagged , , | Leave a comment

Nike Air “Peace” Collection

940x620q80 940x561q80 940x821q80 940x669q80 940x530q80 940x783q80 940x706q80

The Nike Air Collection celebrates the significance of Nike’s first-ever outdoor basketball sneaker, the Air Raid, by returning it alongside a complementary Air Force 1.

 Nike Air Raid
Nike Air Force 1
Nike Urban Jungle Gym Elite Crew

Posted in Air Force One, Nike | Tagged , , | Leave a comment

Reebok Shaq Attaq IV Retro



The 1994 original changed the game. And on 7/25 they make a return.

Posted in reebok | Tagged , , , | Leave a comment

20 Reasons Why The Air Jordan 3 Is The Best Sneaker of All-Time By @KicksDeals


Check out the entire article over at KICKSDEALS


Do you agree?

Posted in Jordan Brand, Jordans, Nike | Tagged , , , | Leave a comment

Celebrity Kicks Sightings: @Nickiminaj Rockin The Air Jordan 6 “Game Royal” GS

minaj Nicki Minaj rockin the Air Jordan 6 “Game Royal” GS on the cover for her upcoming single, “Anaconda” which hits iTunes next Monday, July 28. -

Posted in hip hop, Jordan Brand, Jordans, Nike | Tagged , , , , | Leave a comment

Nike LeBron 11 Low SE

940x563q80 940x622q80 940x608q80 940x686q80 940x721q80 940x495q80

Monday July 28th – 8am – Nike.com release – $190

Posted in Lebron, Nike | Tagged , , , | Leave a comment

Video: Nightcrawler Official Trailer

NIGHTCRAWLER is a pulse-pounding thriller set in the nocturnal underbelly of contemporary Los Angeles. Jake Gyllenhaal stars as Lou Bloom, a driven young man desperate for work who discovers the high-speed world of L.A. crime journalism. Finding a group of freelance camera crews who film crashes, fires, murder and other mayhem, Lou muscles into the cut-throat, dangerous realm of nightcrawling — where each police siren wail equals a possible windfall and victims are converted into dollars and cents. Aided by Rene Russo as Nina, a veteran of the blood-sport that is local TV news, Lou blurs the line between observer and participant to become the star of his own story.

Oct 17th

Posted in Video | Tagged , | Leave a comment

Air Jordan 4 Retro “Prism” Sample


you know these will never see daylight right? well lets not say never… you never know.


Via Long 7

Posted in Jordan Brand, Jordans, Nike | Tagged , , | Leave a comment

Video: Nike Basketball – Rise | Episode 1



This summer, Nike taps into the passion of aspiring young basketball players in Greater China with the 2014 RISE basketball campaign. Basketball-loving kids were invited to participate in the draft phase of RISE by submitting a 30-second basketball-themed video. Nike will invite a professional panel consisting of Wang Fei, Yi Jianlian and Chang Chun-Ning, to select the first 30 shortlisted players.

From July 21-25, LeBron James will be the first mentor to announce five of the 30 total players. He will visit Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance and achieve breakthrough.


Train with LeBron and Kobe: All we want is all you’ve got

Nike athletes LeBron James and Kobe Bryant will visit six cities in Greater China to help these young basketball players realize their journey of rising to the top.

After James’s tour, Bryant,will become the next mentor for RISE in the intermediary heat. From July 31 to Aug. 4, Bryant will stay in Shanghai to bring to the players for five days, and select 10 players from 30 for the Final.

The final will be held at Wukesong Basketball Park in Beijing on Aug 16. The three winners will be picked up from the final and participate in the Nike World Basketball Festival Sept. 5-7 in Barcelona, Spain. The multi-phased campaign will be live on the Internet as the first social basketball reality show in Greater China to inspire more young people with a passion for basketball.

Nike RISE will be the first social basketball reality show

The entire Rise journey will be broadcast on the QQ (nikerise.qq.com), Yahoo (Taiwan) and Fanpiece (Hong Kong): through Aug. 21. There will be one episode launched each week, with six episodes in total. Viewers will be taken along the exciting journey to experience the passion and aspiration on the court.

Nike Basketball Launches on Wechat in China

The official Nike Basketball Wechat was launched today. As the multifunctional platform of RISE, visitors to Wechat in China can participate in draft, stay updated with the latest news, and watch RISE video episodes. Nike Basketball Wechat provides basketball fans with the access to professional basketball training courses and first-hand information about Nike Basketball gear.

RISE_4_31688 BB_31686 Nike_BB_Shots_1_31680 Nike_BB_Shot2_31679



Posted in Nike, Video | Tagged , , , | Leave a comment