According to NIKE.com
Nike Designer Jason Petrie has worked with LeBron James for over a decade. Their collective output includes every LEBRON signature from the 7 on, as well as contribution to the ever-popular LEBRON Soldier series. Not surprisingly, the longevity of work realizes a near telepathic bond. Now the step in to the LEBRON 15, Petrie and James have found a groove not only in the familiar but also in where to push boundaries.
Going into the 15, what rules do you keep from the line and which do you throw out?
We have three adages: “Lock me down so I can fly,” which came straight from LeBron; “Protect me from myself,” which relates to how we build for season-long comfort; and “Make me light.” We try to keep those rules steady and make sure that we address them in all of his products.
But we always want to be open to new ways to build a shoe. One instance of this was the Soldier 10. It looked so sleek on court. Obviously, LeBron played really well in it and made history. From that, we learned he could play in a little less than we thought and that we were probably overbuilding for him. It opened up our apertures in terms of thinking how we can solve for problems a little differently.
Head over to NIKE.com to read the interview in its entirety.
Kicking off race festivities in Austin, once again PUMA surprises with the launch of a new sneaker “The Evo Cat Lace” in a new collaboration with Scuderia Ferrari made exclusively for Nice Kicks in recognition of the Austin GP with special guests DJ SKEE as the host and with a 45 minute live performance from BUN B. The niche of the sneaker culture were witness of this revelation.
PUMA Motorsport, continues redefining history in this sport and establishing it´s credentials by bringing new silhouettes to the young consumer and last evening was not an exception. The Austin Grand Prix serves as the perfect opportunity to celebrate the greatest race in America by bringing Scuderia Ferrari, the most successful team ever and PUMA together to launch the new limited edition PUMA Evo Cat Lace exclusively for Nice Kicks. Only 125 limited edition orange pairs will be sold in Austin’s Nice Kicks store, meanwhile the black silhouette will be sold online and in their 3 stores at Austin, San Francisco and Los Angeles.
The shoe is made with a knit upper for lightweight breathability, a sock-like construction for a snug fit, an EVA midsole and IGNITE sockliner for cushioning, and like all limited editions, it´s wrapped in a special limited edition box.
Posted in Puma
Following an exceptional performance in Las Vegas to mark the launch of the PUMA x XO debut collection, Abel Tesfaye a.k.a. The Weeknd and PUMA officially announce the release date of the second drop. The follow up to the sell-out PUMA x XO Parallel that dropped in August, the next release features an Olive-Green colorway of the sneaker boot complimenting a range of apparel dubbed “Deluxe Denim.”
The collection remains a true reflection of his personal style merged with PUMA’s sport-inspired silhouettes. Raw and destroyed denim and contemporary street inspired oversized silhouettes are this drop’s recurring theme. Notable pieces are the PUMA x XO Denim Jacket with frayed details on the front and back with subtle PUMA x XO branding, statement Denim Kimono with tapered sleeves and frayed hem and the PUMA x XO Denim Pants with distressed pockets and back lower leg length. The denim look extends to accessories with the PUMA x XO Denim Duffle and Denim Cap. Signature XO silhouettes compliment the rough and rugged pieces, from the PUMA x XO Hoodie with an all-new camo pattern to Tees and Tanks that bear the PUMA x XO logo.
Rounding up the capsule range is the PUMA x XO Parallel in the latest Olive Green colorway. Inspired by military and utilitarian gear, the PUMA x XO Parallel is a mid-cut sneaker boot that’s fully decked out in luxurious Italian nubuck leather upper. The smooth rubber midsole features IGNITE cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstripe and co-branded labels.
The second drop of the PUMA x XO Parallel is available on October 26th on PUMA.com, PUMA stores and select sneaker and fashion retailers worldwide.
Posted in Puma
Tagged Puma, weeknd
This was a good one! Enjoy.
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