Abel Tesfaye a.k.a. The Weeknd has partnered with PUMA as a new Global Brand ambassador and creative collaborator. The Academy Award nominated, Grammy-winning artist, lyrical genius, and style icon will bring his unique creative lens to PUMA collections. The title track from his next album, “Starboy” featuring Daft Punk broke the record for “Most Release Weekend Streams Ever” upon its release. In less than a week, the single amassed over 17 million streams globally and 6.5 million streams in the United States, becoming #1 Most Added at Top 40, Rhythm, Urban, and Hot AC.
His laid back, streetwise style and swagger make him the right fit to headline PUMA’s latest Sport style campaign, ‘Run The Streets’ which launches in November. The campaign, which was shot in LA and Toronto by photographer Mark Seliger, will be seen in PUMA stores and digital channels worldwide. The Weeknd will rep PUMA’s latest Sport style products, including IGNITE evo KNIT and IGNITE Limitless footwear as well as Evo Apparel.
With ‘Run The Streets’, PUMA creates a campaign platform for street savvy product that’s infused with technology. The campaign speaks to true individuals who own their looks and the moment. The Weeknd embodies this attitude. Growing up in Toronto, the city has long-been his source of inspiration, and his hustle in the music industry reflects the ‘on the go’ lifestyle of the campaign.
This new partnership will also include a collaborative collection of sneakers and apparel designed by the Weeknd. The exclusive collection is a fusion of PUMA’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO. Expect this range to be released in 2017.
Keep your ear to the street on everything PUMA x The Weeknd by following @PUMA and @PUMASportstyle on Instagram and puma on Snapchat.
Follow The Weeknd at @theweeknd on Instagram and theweeknd.com.
— J23 iPhone App (@J23app) September 30, 2016
check out this dope video of the Air Jordan OVO Motorcycle
Young M.A. Is having a hell of year, Keep going Young M.A. !
Download her ‘SleepWalkin’ project for free at http://www.bit.ly/1klAEvd.
Originally made exclusively for MJ’s daughter Jasmine, these will finally see the light of day. Rumor has it, the Red Velvet will see a 12/3/2016 release date. Stay tuned.